Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function more efficiently, provide a better user experience, and supply information to website operators.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a service provider other than the website owner, such as an analytics or advertising platform). Cookies may also be classified by how long they remain on your device: "session cookies" are deleted when you close your browser, while "persistent cookies" remain stored until they expire or you manually delete them.

R.E Holding ApS uses both first-party and third-party cookies, as well as similar tracking technologies such as pixels and tags, as described in this policy.

2. Who Is Responsible?

The data controller for cookies placed on this website is:

R.E Holding ApS

Gl Vinkelvej 6

6760 Ribe, Denmark

Email: [email protected]

Phone: +45 75 42 36 18

For questions about our use of cookies, please contact us using the details above. You can also review our Privacy Policy for additional information about how we handle your personal data.

3. Cookie Categories

We organize the cookies used on this website into three categories. Each category serves a different purpose, and your ability to control them varies accordingly.

Essential Cookies

Always Active

These cookies are necessary for the website to function correctly. They enable core features such as page navigation, secure access to certain areas, session management, and remembering your cookie consent preferences. Without these cookies, the website cannot operate properly.

Examples of Essential Cookies:

Cookie Name	Purpose	Retention
session_id	Maintains your active session while browsing	Session
csrf_token	Protects against cross-site request forgery attacks	Session
cookie_consent	Stores your cookie preference choices	12 months

Consent required: No. These cookies are activated automatically because they are strictly necessary for the website to function.

Analytics Cookies

Consent Required

Analytics cookies help us understand how visitors interact with our website. They collect information about pages visited, time spent on the site, navigation patterns, and general usage statistics. This data is aggregated and anonymized, meaning it does not identify individual users. We use this information to improve the website structure, content, and overall user experience.

Analytics Cookies Used:

Cookie Name	Provider	Purpose	Retention
_ga	Google Analytics 4	Distinguishes unique visitors	Up to 14 months
_ga_XXXXXXX	Google Analytics 4	Maintains session state	Up to 14 months
_gid	Google Analytics 4	Distinguishes users within 24 hours	24 hours
_gat	Google Analytics 4	Throttles request rate	1 minute

Consent required: Yes. Analytics cookies are activated only after you click "Accept All" or enable them through the "Manage Preferences" panel.

Marketing / Advertising Cookies

Consent Required

Marketing cookies are used to deliver advertisements that are relevant to your interests. They are also used to limit the number of times you see a specific advertisement and to measure the effectiveness of advertising campaigns. These cookies may track your browsing activity across multiple websites.

Marketing Cookies and Technologies Used:

Technology	Provider	Purpose	Retention
Google Ads Tag (gtag.js)	Google LLC	Conversion tracking, remarketing	Up to 540 days
Google Remarketing Tag	Google LLC	Showing ads to previous visitors	Up to 540 days
Meta Pixel	Meta Platforms, Inc.	Ad delivery, conversion events	Up to 180 days
Google Tag Manager	Google LLC	Tag deployment container	Session

Consent required: Yes. Marketing cookies are activated only after you click "Accept All" or enable them through the "Manage Preferences" panel.

4. How Third-Party Cookies Work on This Website

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use the following tracking technologies on this website:

Cookies (first-party and third-party)
Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
Device identifiers (browser fingerprint, IP address)
Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or page visits. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

5. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Records when a user completes a defined action (such as a form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

6. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

Page views and time on site
Specific conversion events (form submissions)
Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

7. Your Consent

When you first visit our website, a cookie consent banner is displayed at the bottom of the screen. This banner gives you three options:

Accept All

Activates all cookie categories including analytics and marketing

Reject Non-Essential

Only essential cookies remain active

Manage Preferences

Choose which categories to enable individually

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Your consent choice is stored in your browser's local storage for 12 months. After this period, you will be asked to confirm your preferences again.

For Users in the EEA and UK

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

8. How to Withdraw Consent or Manage Cookies

You may withdraw consent at any time by clicking the "Manage cookie preferences" option available below, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Browser-Level Cookie Controls

You can also manage cookies through your browser settings. Most browsers allow you to view, delete, and block cookies from websites. Please note that disabling certain cookies may affect the functionality of this website.

Instructions for common browsers:

Google Chrome: Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions

9. Opting Out of Personalized Advertising

You may opt out of personalized advertising at any time through the following platforms:

Google Ads Settings
https://adssettings.google.com
Your Online Choices (EU)
https://www.youronlinechoices.eu
Network Advertising Initiative
https://optout.networkadvertising.org
Digital Advertising Alliance
https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

10. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

11. International Data Transfers

Personal data collected through cookies on this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us at [email protected].

12. Your Rights Under GDPR

If you are located in the European Economic Area, the United Kingdom, or Denmark, you have the following rights regarding data collected via cookies:

Access (Art. 15): Request a copy of the data we hold about you
Rectification (Art. 16): Correct inaccurate or incomplete data
Erasure (Art. 17): Request deletion ("right to be forgotten")
Restriction (Art. 18): Limit how we process your data
Portability (Art. 20): Receive your data in a structured, machine-readable format
Objection (Art. 21): Object to processing based on legitimate interest
Withdraw consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority. For Denmark, the relevant authority is the Danish Data Protection Agency (Datatilsynet): https://www.datatilsynet.dk

13. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data through cookies from minors. If we discover that cookie data has been collected from a person under 16 without verifiable parental consent, we will take steps to delete that data promptly. Contact us at [email protected] if you believe we have received data from a minor.

14. Governing Law

This Cookie Policy is governed by the laws of Denmark, including the Danish Data Protection Act (Databeskyttelsesloven) and the EU General Data Protection Regulation (GDPR). Any disputes arising from this policy shall be subject to the jurisdiction of the courts of Denmark.

15. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, new technologies, or regulatory requirements. When we make changes, we will update the "Last Updated" date at the top of this page. If changes are material, we will provide notice via a banner on our homepage at least 14 days before the changes take effect.

We encourage you to review this page periodically to stay informed about how we use cookies.

16. Related Policies

For more information about how we handle your personal data and your rights, please also review the following documents:

17. Contact Us

If you have any questions about this Cookie Policy, or wish to exercise your rights regarding cookies and tracking technologies, please contact us: