Privacy Policy
This Privacy Policy explains how R.E Holding ApS collects, uses, stores, and protects your personal data when you visit our website and use our educational services.
1. Introduction
R.E Holding ApS ("we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy describes our practices regarding the collection, use, disclosure, and protection of information that we receive when you visit our website and interact with our AI education and digital technology services.
R.E Holding ApS is the data controller responsible for your personal data. Our registered address is Gl Vinkelvej 6, 6760 Ribe, Denmark. You can reach us at [email protected].
We encourage you to read this policy carefully. By using our website, you acknowledge that you have read and understood this Privacy Policy. Any changes to this policy will be communicated via a homepage banner at least 14 days before the changes take effect.
2. What Data We Collect
We may collect the following categories of personal data when you use our website:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content (selected course, preferred learning format, messages)
- Conversion events (form submissions, calls, course inquiries)
3. Cookie Categories
We divide cookies used on this website into three categories:
3.1 Essential Cookies
These cookies are necessary for core site functionality, security, and session management. They enable basic features such as page navigation, form submissions, and secure access to the website.
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No. Essential cookies are activated automatically because the website cannot function properly without them.
Retention: Session duration, or up to 12 months for preference storage.
3.2 Analytics Cookies
These cookies allow us to measure website traffic, understand user behavior, and evaluate site performance. We use Google Analytics 4 to collect anonymized usage data.
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes. Analytics cookies are activated only after you provide your explicit consent.
Retention: Up to 14 months.
3.3 Marketing / Advertising Cookies
These cookies are used for remarketing, personalized ad delivery, and conversion tracking. They help us understand which advertisements lead to actions on our website and allow us to reach previous visitors with relevant educational information.
Consent required: Yes. Marketing cookies are activated only after you provide your explicit consent.
Retention: Up to 540 days (Google Ads default).
4. Marketing Cookies: Detailed Disclosures
Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies: We use the following tracking technologies on this website:
- - Cookies (first-party and third-party)
- - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- - Device identifiers (browser fingerprint, IP address)
- - Conversion event tags
Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or course inquiries. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Technologies in use: Advertising and analytics technologies active on this site:
- - Google Ads (gtag.js / Google Tag Manager)
- - Google Analytics 4
- - Google Remarketing Tag
- - Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising: You may opt out of personalized advertising at any time:
- - Google Ads Settings: https://adssettings.google.com
- - Your Online Choices (EU): https://www.youronlinechoices.eu
- - Network Advertising Initiative: https://optout.networkadvertising.org
- - Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management: You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, available in the website footer and within this policy.
5. Consent
By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Our cookie consent banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Analytics and marketing cookies are not activated until you click "Accept All" or enable them individually through the preferences panel. Your choice is stored in your browser's local storage for 12 months. Dismissing the banner without making a selection results in only essential cookies being active.
For Users in the EEA and United Kingdom
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
6. Legal Basis for Processing (GDPR Art. 6)
For each category of data processing, the legal basis is as follows:
- Contact form data: Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b).
- Analytics data: Consent (Art. 6.1.a).
- Marketing and remarketing data: Consent (Art. 6.1.a).
- Security and fraud prevention: Legitimate interest (Art. 6.1.f).
7. Lead Forms and Contact Requests
When you submit a contact form, request course information, or register interest in our AI education programs, we collect the information you provide. This typically includes: full name, email address, phone number, selected course, preferred learning format, and your message or comment.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this website. Submitting a form constitutes acknowledgment of this policy.
8. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
9. Google Services and Advertising
This website uses the following Google services:
Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, course inquiry) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
10. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- - Page views and time on site
- - Specific conversion events (form submissions, course inquiries)
- - Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
11. Retention Periods
We retain personal data only for as long as necessary for the purposes described in this policy. Specific retention periods are:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years |
| Analytics data (GA4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
12. Your Rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): Request a copy of data we hold about you.
- Rectification (Art. 16): Correct inaccurate or incomplete data.
- Erasure (Art. 17): Request deletion ("right to be forgotten").
- Restriction (Art. 18): Limit how we process your data.
- Portability (Art. 20): Receive your data in a structured, machine-readable format.
- Objection (Art. 21): Object to processing based on legitimate interest.
- Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- - Denmark (Datatilsynet): https://www.datatilsynet.dk
- - EU users: https://edpb.europa.eu
- - UK users: https://ico.org.uk
13. International Data Transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
14. Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
15. Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
16. Landing Page Integrity Statement
The content of this website accurately represents the educational programs and services offered by R.E Holding ApS. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
17. Third-Party Links
Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those websites. We recommend that you review the privacy policies of any third-party sites you visit. Links to third-party websites do not imply our endorsement of those sites or their services.
18. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS encryption for all data transmissions, secure form handling, server-side validation, and access controls. While we strive to protect your personal data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
19. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any material changes will be communicated via a banner on our homepage at least 14 days before the revised policy takes effect. The "Last Updated" date at the top of this page indicates the most recent revision. We encourage you to review this policy periodically.
20. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:
- Data Controller: R.E Holding ApS
- Address: Gl Vinkelvej 6, 6760 Ribe, Denmark
- Email: [email protected]
- Phone: +45 75 42 36 18
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